Prototype testing is effective from the early stages of site development through beta testing. Clients can test static web pages and wireframes to help inform design elements, labeling, and content. Once a functional prototype is ready, key experience flows are evaluated to ensure the site navigation is intuitive and meets users' expectations.
Prototype testing can be conducted on any website or set of web pages that demonstrates the intended functionality of a website, but is not currently live. eVŌC Insights conducts prototype testing using online technologies that allow us to seamlessly collect quantitative, qualitative, and behavioral data while evaluating the user experience.
The goal of prototype testing is to evaluate new designs prior to launch to ensure the designs are clear, easy to use and meet users' expectations. prototype testing is best when iterative testing is built into the development process, so changes can be easily made early and often to ensure major issues do not arise just before launch. Prototype testing also provides confirmation that new design direction, branding and messaging are going in the right direction.
Prototype testing can offer insights into multiple UI design, navigation and content areas prior to launch. The content, imagery, look, and feel of a design can be evaluated, as well as the labeling, navigation, and information architecture. Prototype testing gives clients confidence that the new site or redesign will significantly outperform the current site across key success metrics.
eVŌC recommends Prototype testing early in the design process, as the investment of testing site changes prior to launch pales in comparison to the investment required to fix a design after launch, not to mention the lost revenue due to high visitor abandonment from a poorly executed design.
eVŌC Insights leverages years of experience in voice of customer research to help you understand the thoughts, attitudes and behaviors of your customers online.
"Over the last three years, we have worked extensively with eVŌC Insights to help us with a broad range of research needs. The consultants at eVŌC are very effective at both strategic and tactical levels, and have strong knowledge of our industry and of Web best practices in general. The insights gained have impacted our business strategy and have resulted in clear improvements on key performance measures such as online conversion. We highly recommend the team at eVŌC."
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