Open Web Research (OWR) evaluates how your target customers use the Web when performing an activity, such as researching a health condition, buying a new car, or purchasing a home computer. The goal of OWR is to understand how your consumers search the Web and to define the web landscape as it relates to your brand and the competition.
To conduct open web research, eVŌC evaluates large samples of target users as they start from a blank web page to research information online while in their natural environment, such as their home or office. eVŌC is able to track every page users see, every keyword they enter, and every action they take, such as adding a URL to their Favorites menu, as well as how long they spend on key pages on the web.
In addition, eVŌC is able to integrate quantitative and qualitative questions throughout the experience to understand why users leave one site and go to another when researching information online. Following the open web experience, users can be directed to any specific site or URL for further review.
Open web research accurately illuminates the competitive landscape when users are looking for information related to your products and services online. This type of research helps determine what content, features and tools garner the most attention and what information to place on your site to increase usage.
Open web research is best when conducted prior to developing a site or before a major site redesign to determine the most important elements to incorporate on your site and where to focus marketing efforts to drive acquisition.
eVŌC Insights leverages years of experience in voice of customer research to help you understand the thoughts, attitudes and behaviors of your customers online.
"Over the last three years, we have worked extensively with eVŌC Insights to help us with a broad range of research needs. The consultants at eVŌC are very effective at both strategic and tactical levels, and have strong knowledge of our industry and of Web best practices in general. The insights gained have impacted our business strategy and have resulted in clear improvements on key performance measures such as online conversion. We highly recommend the team at eVŌC."
— Barrie Seidenberg, President / CEO, Viator.com