An intercept survey is an online survey that identifies the profile of visitors coming to your website, what their intentions are, where they naturally go, and whether the website met their expectations upon departure. An intercept survey is best for understanding who is coming to the website and how satisfied they are with the website experience when they leave.
An intercept survey can be placed on the home page or any page within the website and looks like a pop-up, but is an interstitial that does not get blocked by pop-up blockers. Upon site entry, visitors are asked a series of questions about their profile, prior usage, and intentions for visiting the website. Then visitors explore the website as they normally would. Upon website exit, visitors are asked further questions about their experience and the website's call-to-action.
An intercept survey can be customized to fill quotas based on demographics, key segments, points of entry, and other criteria.
Intercept surveys can be conducted at any time on a live website, and are effective for taking the pulse of your current site visitors. The best way to determine whether the site is meeting the needs of your target customers is to determine who is currently using the site and how satisfied each segment is after naturally exploring the site.
Intercept surveys are also effective for identifying how well the key tasks or areas of the site are performing, based on correlating users' intentions with their clickstream behavior. This research answers the "why" behind traditional traffic analysis, as actual site visitors are asked questions about their experience at the point of interaction on the site.
eVOC Insights leverages years of experience in voice of customer research to help you understand the thoughts, attitudes and behaviors of your customers online.
"Over the last three years, we have worked extensively with eVŌC Insights to help us with a broad range of research needs. The consultants at eVŌC are very effective at both strategic and tactical levels, and have strong knowledge of our industry and of Web best practices in general. The insights gained have impacted our business strategy and have resulted in clear improvements on key performance measures such as online conversion. We highly recommend the team at eVŌC."
— Barrie Seidenberg, President / CEO, Viator.com