A head-to-head competitive assessment is the best way to gain insight into the current usability, appeal and preference of your website in direct comparison to your leading competitor(s). This type of evaluation allows you to capture competitive preferences at the time of interaction while users complete identical tasks on competitive websites.
eVŌC Insights performs competitive assessments using online technologies that seamlessly collect quantitative, qualitative and behavioral data as users complete a series of pre-determined tasks on multiple websites. Users conduct these tasks from home or work on their own computers.
Competitive Assessments monitor a large sample of users as they perform similar tasks on your site and your competitor's site, by tracking their clickstream behavior while asking a series of questions based on their experience. This type of head-to-head comparison is the best way to determine how your site is performing relative to the competition across key content areas.
A competitive assessment provides an in-depth look at how well your website is performing in direct comparison to your competition. It allows you to understand your current position in the marketplace and gives you the insight to improve your position based on key learnings from the leading competitors.
Competitive assessments also provide a reliable benchmark for site performance as they enable head-to-head comparisons between sites. They can be performed as an overall site assessment, or to evaluate specific features and functionality across websites to identify which features are most valuable for future investment.
eVOC Insights leverages years of experience in voice of customer research to help you understand the thoughts, attitudes and behaviors of your customers online.
"Over the last three years, we have worked extensively with eVŌC Insights to help us with a broad range of research needs. The consultants at eVŌC are very effective at both strategic and tactical levels, and have strong knowledge of our industry and of Web best practices in general. The insights gained have impacted our business strategy and have resulted in clear improvements on key performance measures such as online conversion. We highly recommend the team at eVŌC."
— Barrie Seidenberg, President / CEO, Viator.com