A brand and concept test will help you understand the effectiveness of your brand strategy or concept development. During the early stages of product marketing, brand awareness and concept testing will provide you with the consumer insights needed to launch a successful campaign, new product, or feature enhancement.
Our brand and concept tests combine AA&U (Attitude, Awareness and Usage) testing with brand attribute measurement and concept exploration. We help you understand your target consumers' awareness and usage of your brand and / or brand category, as well as their competitive preferences and future usage. When testing key concepts, we evaluate how well the concept is perceived among target users and likelihood to adopt based on key features.
For brand and concept testing, we leverage online surveys that enable interaction with images and descriptions to combine implicit and explicit user feedback and identify which attributes resonate with users and drive overall preferences.
A home page survey is most effective when assessing how visitors heard about your site and what segments are visiting to ensure your site is meeting the needs of primary users. The home page is the gateway to your site, so it is also helpful to assess how engaging the home page is at drawing users into the site.
Home page surveys are also helpful for benchmarking the user profile before and after a key marketing campaign or event to determine the success of a given campaign.
eVŌC Insights leverages years of experience in voice of customer research to help you understand the thoughts, attitudes and behaviors of your customers online.
"Over the last three years, we have worked extensively with eVŌC Insights to help us with a broad range of research needs. The consultants at eVŌC are very effective at both strategic and tactical levels, and have strong knowledge of our industry and of Web best practices in general. The insights gained have impacted our business strategy and have resulted in clear improvements on key performance measures such as online conversion. We highly recommend the team at eVŌC."
— Barrie Seidenberg, President / CEO, Viator.com