Usability testing includes interactive, in-person sessions conducted between an eVŌC moderator and a respondent using a computer that is connected to the Internet. The goal of a usability lab is to watch a user interact with a Website and learn how easy the site is to use, how appealing it is, and how helpful the content is to the end user.
eVŌC Insights performs traditional usability testing, using state-of-the-art usability labs across the United States. Labs are recorded with picture-in-picture technology (always with the permission of the respondent) and are equipped with two-way viewing capabilities so clients can view the usability sessions live while prioritizing areas for improvement.
Usability testing combines open-ended observation with task-based testing to understand natural behavior and allow in-depth questioning on key tasks. Participants are recruited to match the desired demographics of your target population.
eVŌC recommends in-person usability testing during the site development process and / or prior to running a large-scale quantitative usability or benchmarking study.
Usability testing is best when used to uncover low-hanging-fruit problems with user-interface design and to identify clear solutions for resolving those problems. It is also helpful when you want to understand the consumer's emotions, or physical interaction with the site, such as mouse movement or facial expressions.
Through iterative usability testing, clients are able to clearly identify what designs work best and what short-term and long-term improvements are necessary to ensure a successful launch and an optimal user experience for customers.
eVŌC Insights leverages years of experience in voice of customer research to help you understand the thoughts, attitudes and behaviors of your customers online.
"Over the last three years, we have worked extensively with eVŌC Insights to help us with a broad range of research needs. The consultants at eVŌC are very effective at both strategic and tactical levels, and have strong knowledge of our industry and of Web best practices in general. The insights gained have impacted our business strategy and have resulted in clear improvements on key performance measures such as online conversion. We highly recommend the team at eVŌC."
— Barrie Seidenberg, President / CEO, Viator.com