Amazon v. BestBuy v. CircuitCity v. Walmart
As consumers research and purchase more complex items online, such as electronics, travel, and automobiles, online retailers want to identify what factors drive purchase decisions and what role online features and functionality, such as ratings and reviews, play in the customer decision process.
The eVOC / RelevantView Competitive Retail Report, Ratings, Reviews and the Customer Decision Process, addresses this need and answers the following questions:
Understand how well your site performs against the competition
"As Ticketmaster.com continues to evolve its product strategy to balance the importance of customer experience with overall business requirements, research to validate strategic direction is vital. eVŌC has been instrumental in providing effective, consumer focused user test and survey research in support of key Ticketmaster.com initiatives."
— Robert Franklin, Director, Product Management, Ticketmaster