Press Release - April 11, 2008

Research finds social networking site Facebook significantly outperforms MySpace on security, ease of use and clean interface

eVŌC Insights and RelevantView Share Results from Syndicated Social Networking Report: "The Changing Face of Social Networking — Move Over MySpace, There's a New Kid in Town"

SAN FRANCISCO, CA and WESTPORT, CT —April 11, 2008— eVŌC Insights, a customer experience consulting firm, and RelevantView, a leading technology provider of Web-based research solutions, announce the release of a new syndicated social networking report, "The Changing Face of Social Networking — Move over MySpace, There's a New Kid in Town". This report explores the proliferation of social networking sites and identifies what key attributes are required to become a leader in this new and rapidly growing space.

MySpace is one of the largest social networking sites with more than 100 million reported members since its inception in 2003, and more than 255,000 new members joining every day. Facebook is beginning to gain ground, achieving more unique users than MySpace for the first time in 2007 and seeing more active and frequent daily visitors than MySpace in 2008. As new players continue to enter the social networking space, there is a clear need to understand how current social networking users perceive these new sites and identify what key features are required to prevent loyal users from being wooed by the ever growing competition.

The objectives of this social networking report include the following:

• Understand overall awareness and usage
• Identify reasons for using different social networking sites
• Determine perceived strengths and weaknesses of top sites
• Identify areas for improvement and new functionality
• Discover key differentiators between sites for personal vs. business usage
• Explore attitudes about social networking and future likelihood to engage

Combining RelevantView's online technology, ActiveSandbox^®, with eVŌC's strategic consulting and analytical expertise, this report helps social networking sites understand the changing competitive landscape and maximize the effectiveness of their online presence by gaining a clear understanding of what features and development efforts are required to increase traffic and limit switching behavior.

Highlights from this report include:

• 68% of consumers currently use a social networking site
• 80% are likely to use a social networking site in the next year
• 76% of users are likely to communicate with friends they know online
• Among ages 13-19, users significantly prefer Facebook (51%) over MySpace (36%)
• Among ages 30-39, users significantly prefer MySpace (34%) over Facebook (16%)
• 71% of users find Facebook easy to use, compared to only 54% on MySpace
• Facebook is also rated more secure; While MySpace offers more customization

For more information about this report, please contact Liz Webb at liz.webb@evocinsights.com.

Obtain a free Abstract for this report:
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